There’s a new destination in Dubai for everything Jeep. Trading Enterprises has opened its all-new 3S showroom on Sheikh Zayed Road; your single stop for sales, service, and spare parts. 

Replacing the older SZR and Dubai Festival City locations, this modern facility brings all Jeep Sales and Aftersales services together under one roof at Al-Futtaim Auto Village. Whether you’re exploring your next vehicle, booking a service, or picking up parts, everything is now easier, faster, and more enjoyable than ever.

A Landmark Jeep Facility in the Heart of Dubai

What a 3S Facility Means for You

The 3S concept, Sales, Service, and Spare Parts, means everything you need is now under one roof. You can explore the latest Jeep models, book a service, or pick up genuine parts without driving to multiple locations. It’s a simpler, smoother experience made for your everyday convenience.

Why Sheikh Zayed Road Is the Ideal Location

Sheikh Zayed Road offers the visibility, access, and central location our customers rely on. Whether you’re coming from Jumeirah, the Marina, or Downtown, reaching us is quicker and more straightforward.

One Unified Hub for Jeep in Dubai

Moving from SZR & DFC to the New Flagship

The previous showroom and service center on SZR, along with the Dubai Festival City showroom, are now transitioning to this new flagship facility. If you have an existing warranty, service contract, or upcoming booking, everything continues as usual, just at the new location. Our team is already set up to welcome you.

Part of Al-Futtaim Auto Village

Being part of the new Al-Futtaim Auto Village means easier parking, improved flow between services, and a more seamless overall visit. It’s a comprehensive automotive environment designed to prioritize customer experience.

A Better, More Connected Customer Experience

A Modern Showroom Designed for You

Inside, you’ll find dedicated zones, interactive vehicle displays, and digital tools that help you explore features in more detail. Whether you’re browsing casually or configuring your next Jeep vehicle, the space is built to make your experience effortless.

A High-Tech Service Center

Our upgraded service center offers faster diagnostics, specialized bays, and expert technicians trained across all Jeep models. You’ll get quicker turnaround times and more transparent updates, so you spend less time waiting and more time driving.

Genuine Spare Parts, Always Available

With expanded on-site storage for parts, we can get your vehicle ready sooner. From routine replacements to major repairs, you can count on genuine, manufacturer-approved components every time.

Built for Today, Ready for Tomorrow

Powered by a Strong Partnership

The new showroom reflects the shared vision between Trading Enterprises and Stellantis to bring customers more value, more capability, and more confidence behind the wheel of every Jeep model.

Supporting the UAE’s Mobility Future

Beyond the present, this facility prepares us for what’s ahead: advanced technologies, electrification, and improved customer services that will grow with the needs of the UAE’s roads and communities. 

It includes service bays equipped for all upcoming Jeep models. Technicians are also trained on advanced driver-assistance systems, ensuring safer calibration for features like lane-keeping support and adaptive cruise control. 

Your New Space for Events & Community

A New Home for Jeep Enthusiasts

From exclusive test drives to community gatherings and product launches, the new facility creates a dedicated space for owners and fans to connect. Expect regular events that bring the Jeep lifestyle and spirit to life.

Visit the New Jeep Flagship Showroom

We’re now open at our new home on Sheikh Zayed Road, inside Al-Futtaim Auto Village.

• Address: Sheikh Zayed Road, Al-Futtaim Auto Village
• Hours: Open daily (showroom & service center)
  • Monday – Saturday: 9 AM – 8 PM
  • Sunday: 4 PM – 8 PM

You can easily book test drives or service appointments online or by phone. All existing warranties, service contracts, and upcoming appointments remain valid; they’ll simply be handled at the new location. From now on, all sales visits for Jeep will take place at this flagship showroom. Our Service center in Rashidiya will remain operational in addition to this new aftersales facility. We can’t wait to welcome you to your new Jeep home in Dubai.